Don't text and drive is a catchy slogan, it should be something we obey every time we have to drive for our own safety and the safety of those around us. In the near future, I think we will need to come up with another catchy slogan to stop people from texting when they are in the cinema.
I understand the new generation can't turn off their smartphones because they want to constantly be connected, telling everyone what they have eaten; where they are; where they will go next; and how their World would be much better with something luxurious or exotic... But like every boom box in the 80's had a pause (or stop) button to prevent the listener becoming prematurely deaf and also give a (little) silent moment to everyone else in the vicinity, likewise, there should be enough places around us where the use of smartphones is regulated, especially in places where they do distract and prevent others from enjoying something to which they devoted time and money.
AMC (one of the largest cinema chains in the US) is worried about the loss of young customers and because of this is considering allowing customers to use their mobile phones during films. Apparently one "can't tell a 22-year-old to turn off their cellphone. That's not how they live their life", states Adam Aron (AMC chief executive). He does promise to find a solution that does not disturb other movie-goers, but the only one I can think of that would please cinephiles is a separate room!
When I go to a cinema, I do so because I want to experience a particular movie to the full extent its director intended. The sound, the special effects, the whole movie comes to life in a space designed to do exactly that. If that amazing experience becomes only a fond memory, cinemas will quickly become a thing of the past too, as our own homes can already deliver the next best thing. Don't you agree?