Social media websites nowadays are a #virtual place where everyone likes to watch and comment on what others say or do. Unfortunately, popularity does go hand in hand with some issues that are as old as mankind itself: jealousy and cowardice.
When we use #social media websites, we place ourselves in the #limelight, and it does matter the sort of background and education the viewer has if the nice things we sometimes show are considered to be annoying or aspirational.
Instagram is using Artificial Intelligence to wipe out every nasty remark written on the comment section of its users' photos. It began last September as a simple approach by only removing words and phrases identified as offensive (users could also add their own custom banned phrases). Now the system has got a lot smarter as it uses machine learning to identify comments that seem offensive and also takes into account the reply's context.
When a comment is identified as inappropriate it will be blocked for everyone, except the person who wrote it, so that they don’t realise what’s happened or make some effort to beat the system. The offensive comment filter is on by default on all Instagram accounts, and users have the option to turn it off or add more custom words and phrases that should be blocked as well. The filter only works in English but will be expanded to other #languages "over time".