Translation = more business opportunities!
The Internet can bring customers from all over the world to your business, but you have to make sure you take advantage of it. Nowadays, customers are getting used to searching #online for that special product and they don't mind getting it from another country.
Having a #website accurately translated into the most spoken languages in the world, namely #Chinese; French; German; #Russian; #Spanish and #Portuguese is invaluable in creating more business opportunities. Having a customer service that can answer in those languages is also a great competitive advantage, and it's not as difficult as it may seem to have one, you just need to develop some contacts with translating agencies or #freelance translators.
Do you rely on Google Translate? Although an inexpensive alternative, it may quickly become very expensive when it wrongly translates your point of view or your clients', creating #confusion or conflict, which could lead to a loss of business.