Thanks to #social media, proactive Eco-friendly #marketing and consumer-awareness strategies, we are all witnessing a new type of consumer: one that is much better informed about the choices he can and should make, and less selfish in the sense that the hollow consumerist frenzies may have become a thing of the past. In short, a prosumer!
This new behaviour pattern can't be separated from the economical crisis. In fact, it has risen in popularity because of it! The need to reduce costs and the positive thinking about what we really need and what we don't need at all (thanks austerity 'school') made Europeans turn into discerning customers.
The #ecological footprint of some products (and companies!) and the widespread issue of food waste made many consumers turn to #Eco-friendly products as the best solution for us all. When a product is preferred over another one because it was made in an Eco-friendly way, competing companies are usually quick to respond, which in turn should lead to better and cleaner manufacturing processes.
Our everyday choices do matter, and our beloved #Planet thanks the prosumers, which are certainly here to stay.