Prosumer - The new type of Consumer

October 27, 2016


Thanks to #social media, proactive Eco-friendly #marketing and consumer-awareness strategies, we are all witnessing a new type of consumer: one that is much better informed about the choices he can and should make, and less selfish in the sense that the hollow consumerist frenzies may have become a thing of the past.  In short, a prosumer!


This new behaviour pattern can't be separated from the economical crisis. In fact, it has risen in popularity because of it! The need to reduce costs and the positive thinking about what we really need and what we don't need at all (thanks austerity 'school') made Europeans turn into discerning customers.


The #ecological footprint of some products (and companies!) and the widespread issue of food waste made many consumers turn to #Eco-friendly products as the best solution for us all. When a product is preferred over another one because it was made in an Eco-friendly way, competing companies are usually quick to respond, which in turn should lead to better and cleaner manufacturing processes.


Our everyday choices do matter, and our beloved #Planet thanks the prosumers, which are certainly here to stay.

Please reload

Featured Posts

Why do languages matter?

February 19, 2020

Please reload

Recent Posts

February 20, 2020

February 19, 2020

February 17, 2020

February 15, 2020

February 14, 2020

February 13, 2020

February 12, 2020

February 11, 2020

Please reload