The Power of Celebrities

For unknown reasons to date, #Xbox Live service did not work for several hours last week, which meant that thousands of #gamers couldn't play together online, chat with #friends, or properly enjoy their games. Thousands of #anonymous gamers complained on various #websites but no official reply was given...

Then came Snoop Dogg into the picture by ranting publicly: "What the **** is you doing, Bill Gates?! Fix your ****, man!"on his Instagram account, adding bluntly "or PlayStation here we come!"

Just a few hours after Snoop's post, Xbox Live was back online.

I find it amazing how #celebrities can have such 'power' at their disposal. By harnessing and directing their fans voices they become leaders who everybody listens, especially companies who try to run away from global bad publicity.

Of course, Microsoft will never agree that Snoop Dogg made them do a better and quicker job, and that it was just a coincidence that the service was back online shortly after Snoop's rant. I, on the other hand, don't believe in coincidences. I'm sure Snoop played an important role here, and I'm also sure Bill Gates talked directly to the person in charge.

Unfortunately, what big companies continuously fail to understand is that the anonymous public, who buy their products and by word of mouth promotes them between family and friends, dislikes being treated carelessly and will remember unfortunate episodes like this next time they have to buy something; completely disregarding what Snoop Dogg and other celebrities may advertise or say in the meantime.

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