Smart shopping saves our forests and our planet!

#Shopping nowadays is easier than ever, we can even do it #online without bothering to go personally to the shop, and have our #products #delivered in the same day on our doorstep! And we all have our personal tactics to get the best possible deals, like taking advantage of daily #promotions; separating our shopping spree between specialised #stores; or just picking up the product that apparently has the best price/quality ratio.

One thing the majority of shoppers don’t know (or don't care) about are the #certifications a product has received that effectively makes it a much better choice than others that don't have it. There is one particular certification we should all know and prefer: the #FSC certification.

The #Forest #Stewardship #Council (FSC) an #international not-for-profit organisation established in 1993 that promotes responsible management of the world’s forests. Its main tools for achieving this are standard setting, certification and labelling of forest products. It provides a connection between the forest and the end user, ensuring that products with the #FSC label uphold principles and criteria which bring the highest #social and environmental benefits. Currently, it is the only certification that protects water quality; prohibits #deforestation and upholds the rights of local people.

As educated #consumers we should make better choices. By preferring products that respect our #planet and the people that made them, we all send a message that we care. The success of FSC-certified products can only lead to more companies wanting their products certified, and that will have a positively strong impact on our planet and #quality of #life.

We have inherited a wonderful place to live and it's our responsibility that #future #generations receive a better and cleaner #planet than we did. We now have much more information than our parents had; we know what we have to do; and we know which programs we should support. FSC-certified products are always a better choice for everyone.

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