Next time you do your #shopping, look closely for the #certifications the product has (or doesn't have). In previous blogs I've already spoken about #FSC and #RSPO certifications, that are important to prove that a #product was made in a #socially and #environmentally #responsible way. Today, I want to talk about 'Fairtrade' certification. Small-scale #Farmers and workers don't usually benefit from the success of their products. Meagre salaries stagnate a working society and

Believe it or not, in order to sell a #product, often words are not needed at all. Many #multinational companies use the same advert to sell the same products in different parts of the world. Yes, whilst this is primarily for budgeting reasons, we often fail to realise the way in which the #media, and advertising, can transcend barriers where we as individuals fail. Different nations often have different mass markets. However, it is this time of year where #international corp